Heinz finally settles debate on where you should store ketchup
Fridge or cupboard?
Last updated 28th Jun 2023
Where you should store ketchup has been a long-running debate, with some people opting to keep it in the cupboard, whilst others firmly believe that it belongs in the fridge. However, the iconic ketchup brand Heinz have now weighed in on the debate, setting the record straight by telling us where we should actually be keeping it.
Where should you store ketchup?
Taking to Twitter, Heinz declared that the popular condiment should actually be stored in the fridge. The brand made its stance on the matter very clear as it simply wrote: 'FYI: Ketchup. goes. in. the. fridge!!!'
Naturally, the tweet sparked debate, as people shared their opinions. One person wrote: 'Cold sauce on hot food? No.' Another person agreed and said: 'If it was meant to be in the fridge, they'd put it there at supermarkets.'
Some people agreed with Heinz, as one person declared: 'It tastes better cold!' Someone else added: 'Of course it does. After opening. Is this controversial?'
If you don't keep your ketchup in the fridge, you're not alone, as research has found that 41% of Brits store theirs in the cupboard. However, according to Heinz, storing ketchup in the fridge after opening is the best way to preserve the taste.
Olivia Lennon from Heinz Tomato Ketchup said: “There was only ever one correct answer, and we’re happy to share with Heinz Tomato Ketchup lovers across the UK that our ketchup has to be in the fridge.
"Although we’re aware many Heinz Tomato Ketchup fans have been storing their ketchup in the cupboard, we do recommend refrigeration after opening. This is the best way to maintain the delicious tangy taste of our Heinz Tomato Ketchup that you know and love.”
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