Ozzy Osbourne's final gig contributes more than £33 million to UK economy
The University of Birmingham has done the research
New research has found that Ozzy Osbourne's final performance brought £33.8 million to the UK economy.
Researchers at the University of Birmingham said £27.6 million has been retained in the West Midlands.
Ozzy Osbourne's legacy...
The researchers worked out the total by taking into account ticket sales and money spent on tourism, hotels and travel.
42,000 tickets were sold for Ozzy's 'Back to the Beginning' concert, held at Villa Park. 20% of the sales were for international fans too.
Researchers also took into account the indirect impacts of the concert, such as supply chain and wage uplift in response to the gig.
The analysis does not take into account the £140 million raised for charities Cure Parkinson's, Birmingham Children’s Hospital, and Acorn Children’s Hospice through shares of livestreams and merchandise sales.
'Ozzy was a proud Brummie'
Dr Matt Lyons, who conducted the analysis, said: “Ozzy was a proud Brummie and his legacy can be seen across the city.
"When you step off a train at New Street station, you are greeted by Ozzy the Bull, named for the legend himself after 2,000 names were put forward.
"Black Sabbath and Ozzy are credited as inventing the heavy metal genre when they started out playing in The Crown Pub on Station Street in Birmingham.
“As regional economists from the University of Birmingham, we thought we would do our bit to honour Ozzy’s legacy by estimating the economic impact of his last gig.
“The impact of the Prince of Darkness obviously goes far beyond the financial impact his gigs and TV shows have netted.
"Ozzy was always an ambassador of Birmingham, and in passing, becomes a symbol of the city’s working class resilience, creativity and ability to reinvent itself.
'Ozzy is a global legend'
"The naming of Black Sabbath Bridge and Ozzy the Bull shows the civic embrace of Ozzy that transcends fandom of metal music.
“Ozzy is a global legend, and his gift of incredible music, and now his final economic impact will go on to benefit his home city far into the future," they said.