Rugby: Rory Best named new Ulster General Manager

The former Ireland international replaces the outgoing Bryn Cunningham

Rory Best has been appointed as the new General Manager at Ulster Rugby
Author: Gareth McCulloughPublished 29th Oct 2025

Ulster Rugby have announced the appointment of Rory Best as the province's new General Manager.

He takes over from the outgoing Bryn Cunningham.

Best, who captained Ulster and Ireland during an illustrious career, returns to Affidea Stadium in a leadership role that will see him play a key part in shaping the province’s future both on and off the pitch.

“Ulster Rugby has been a huge part of my life, and it’s an incredible honour to return in this capacity," says the 43-year-old.

"I know what this club means to the players, the staff, our supporters, and sponsors. I’m excited to play a role in helping Ulster achieve its potential, building on the strong foundations that are already in place.”

A product of the Ulster Rugby pathway, Best made 219 appearances for the province between 2004 and 2019. He earned 124 international caps, captaining Ireland to Grand Slam success in 2018.

In his new role, Best will oversee professional rugby operations, player development, and performance pathways.

“Rory’s appointment is a landmark moment for Ulster Rugby. He is a figure who commands enormous respect across the game, not just for his achievements but for the way he represents this club and province," added Ulster CEO Hugh McCaughey.

"Bringing Rory back into the fold is not just about his leadership, but also about reconnecting with the values and identity that have always made Ulster special. We believe we have the strategy and rugby talent to take Ulster back to the top of the game, and Rory's role is to make sure we deliver on that potential.”