1 in 4 children are living in poverty in the run-up to Christmas
Mission Christmas aims to make sure no child misses out on a gift
Last updated 16th Nov 2021
Cash for Kids NI are launching their annual campaign to make sure every child receives a present under the tree this Christmas.
Experts fear the effects on the coronavirus pandemic and other factors have made the situation much worse:
- Energy bills are rising at record levels
- The end of the Universal Credit uplift sees families £20 a week worse off
- Job uncertainty caused by the Coronavirus pandemic and Brexit
- Rising inflation pushing up prices
Cool FM's Mission Christmas is back for 2021 to help provide presents and gifts for families who would otherwise not be able to afford them.
Families struggling to pay for Christmas
Graham Whitham from the End Child Poverty Coalition says 2021 has been another tough year for parents and families with low incomes.
"It's been a hard time for families up and down the country, and with the extra costs coming up to Christmas, high energy bills and other financial pressures , it's really going to hit low income families.
"You've got children living in this country that won't have a happy Christmas, and won't have the things that other families do have, and that can't be right. All families should be able to celebrate Christmas and those big occasions, because that's what life is about and nobody should be denied that.
Asked whether campaigns like Mission Christmas can make a difference to local families, Graham agreed: "When we're coming up to Christmas we think about families who can't afford the things other families take for granted, so let's reach out and help each other and make sure we can all have a happy Christmas."
Mission Christmas
The aim of Mission Christmas is to make sure children across Northern Ireland wake up to a present on Christmas morning. Sadly many children & young people from families who are living in poverty are at-risk of waking up to nothing.
Cash for Kids are encouraging Cool FM listeners, local businesses, schools & community groups to join together to get involved with Mission Christmas this year.
New, unwrapped gifts can be donated to Harry Corry stores across NI, you can check out a full list of drop-off points here.
Alternatively cash donations & proceeds from fundraising will enable Cash for Kids to purchase additional gifts, to ensure every child & young person wakes up to a gift on the big day.
Our last drop-off date is Friday 17th December - more details of how to get involved in Mission Christmas can be found here.
Another difficult year for families
There are concerns that some families might find it even harder to pay for Christmas this year:
Children living in poverty
In March 2020, 4.3m children were living in poverty in the UK. That's 30% of all children, and 500,000 more than five years ago.
It's feared the pandemic and the economic situation caused by Brexit has made the situation even worse.
Money worries
The £20 a week increase in Universal Credit introduced at the start of the pandemic was removed by the government in October.
Campaigners says the cut to income affects the poorest members of society just as prices are starting to rise.
Energy prices rise
Inflation is increasing as we head towards Christmas. That means we all have to pay more for day-to-day items. The price of gas has rocketed since the summer, leaving some families choosing between heating their homes or feeding their families.
Working families struggling
Three-quarters of children living in poverty are from households where at least one parent works. That's up from two-thirds in 2014-15.