Popular ice cream brand Morelli's expands into GB with supermarket deal

One of Ireland’s most iconic ice cream brands, Morelli’s, has announced its award-winning products will be available to customers across Great Britain thanks to an expansion of its partnership with Sainsbury’s.

Ireland’s oldest ice cream producer, Morelli’s was established in 1911 by Peter Morelli,

Since then, the brand has flourished and expanded. The company currently has five family-run outlets and eleven branded stores in Northern Ireland

The developing partnership will see a further 120 Sainsbury’s stores stocking the Morelli’s Ice Cream 950ml take home tubs, which are available in two flavours – Double Cream Vanilla and Honeycomb.

“The Morelli’s team is so excited to make this announcement and continue our partnership with Sainsbury’s as we further our expansion into Great Britain,” said Daniela Morelli, Sales and Marketing Director at Morelli’s Ice Cream.

“Sainsbury’s is one of retail’s most iconic names and we are pleased to continue developing our relationship with the team as we grow the distribution and availability of Morelli’s Ice Cream across the UK and Ireland.”

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