Taylor Swift, One Direction, Rihanna Up For YouTube Awards

Rihanna, Taylor Swift and One Direction are among the pop powerhouses nominated at the inaugural YouTube Awards.

The first ever ceremony takes place on Sunday 3rd November at Pier 36 in New York and will be live streamed on YouTube across the globe.

Arcade Fire, Eminem and Lady Gaga will all perform at the 90-minute, Jason Schwartzman hosted ceremony and a total of six awards will be dished out.

Macklemore leads the nominations charge with four nods, while One Direction, Rihanna, Justin Bieber, PSY and Taylor Swift are all up in multiple categories.

Also in the mix for awards are Lady Gaga, Demi Lovato, Katy Perry, Eminem, Rudimental, Passenger and Kendrick Lamar.

The full nominations list, plus category explanations, is as follows:

Video of the Year: Nominees represent the videos with the most fan engagement on YouTube over the last year.

Epic Rap Battles Of History - 'Barack Obama vs Mitt Romney' Demi Lovato - 'Heart Attack' Girls' Generation ­'I Got A Boy' Justin Bieber (feat. Nicki Minaj) - 'Beauty And A Beat' Lady Gaga ­'Applause' Macklemore & Ryan Lewis (feat. Mary Lambert) - 'Same Love' Miley Cyrus ­ 'We Can't Stop' One Direction - 'Best Song Ever' PSY - 'Gentleman' Selena Gomez ­ 'Come & Get It'

Artist of the Year: Focused on acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed ­to artists. Eminem Epic Rap Battles Justin Bieber Katy Perry Macklemore & Ryan Lewis Nicki Minaj One Direction PSY Rihanna Taylor Swift

Response of the Year: Best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on views, shares and other social activity. Boyce Avenue (feat. Fifth Harmony) ­ 'Mirrors' Jayesslee ­ 'Gangnam Style' Lindsey Stirling and Pentatonix ­ 'Radioactive' ThePianoGuys ­ 'Titanium / Pavane' Walk Off the Earth (feat. KRNFX) - 'I Knew You Were Trouble'

YouTube Phenomenon: Nominees are based on the phenomena that generated the most fan videos. Rihanna - 'Diamonds' Psy - 'Gangnam Style' Baauer - 'Harlem Shake' Taylor Swift - 'I Knew You Were Trouble' Macklemore - 'Thrift Shop'

YouTube Breakthrough: Focusing on breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers. Kendrick Lamar Macklemore & Ryan Lewis Naughty Boy Passenger Rudimental

Innovation of the Year: Most creative and innovative music videos on YouTube. Anamanaguchi - 'ENDLESS FANTASY' Atoms For Peace - 'Ingenue' Bat For Lashes ­ 'Lilies' DeStorm ­ 'See Me Standing' Toro Y Moi - 'Say That'