Cher Lloyd Unveils Powerful 'Sirens' Video

Cher Lloyd has premiered the emotionally harrowing video for her latest single ‘Sirens’.

Dark and emotionally driving just like the song itself, Cher plays a downtrodden wife of a drug dealer who eventually cracks and calls the police.

As the song reaches its rousing finale, armed police storm the house with Cher comforting her daughter. Watch the dramatic video here:

‘Sirens’ is the second taster of The X Factor star’s second studio album ‘Sorry I’m Late’, which is released in the UK on Monday 28th July.

Cher’s debut ‘Sticks + Stones’ charted at number four in the UK when it was released in 2011 and has now sold over 100,000 copies.