Movie House launches campaign to bring joy to local unwanted animals

Movie House Cinemas have teamed up with Northern Ireland charity PlayForStrays, to improve the lives of hundreds of unwanted pets living in shelters.

Cinema collection points will be in operation from Friday 18th to Thursday 24th August in Cityside, Glengormley, Maghera and Coleraine.

You could help bring joy to these animals through this amazing Antrim-based charity, which delivers these items to those needing it most.

PlayForStrays provides a service to any no-kill animal shelter, globally, by donating toys and other items. It also works alongside charitable groups that assist the homeless community by providing coats, harnesses, toys and food to their beloved animals.

The collection kicks off on August 18th, the day that the new 15-rated comedy Strays - starring Will Ferrell and Jamie Foxx - hits cinema screens.

Check out the trailer for Strays

Founder David Foster explained: “Many animal rescue charities cannot afford to purchase toys, deemed as luxury over food, electricity and veterinary care. However, it is scientifically recognised that toys bring positive enrichment, mental stimulation and joy to animals within these shelters.”

“We worked with Movie House in 2018 and were bowled over by the response of their customers. When we heard about the new movie Strays, we reached out to the cinema to see if we could do it again,” David said.

“The demand for help for animal charities is even greater now and we are working flat out to improve life for pets around the world. We will take toys or food for any animal, not just dogs and cats,” he added.

Movie House has a strong charity ethos and this year has already support Breast Cancer Now and their staff teams are also fundraising for the Northern Ireland Air Ambulance.

“We are delighted to support PlayForStrays. Shelters work so hard to help the animals in their care and we know the financial pressures they are under. We hope that the items collected in our cinemas bring some joy to these pets,” Movie House Managing Director Michael McAdam said.

For more information on PlayforStrays go to www.playforstrays.org.uk

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