Justin Bieber Unveiled As The New Face of Calvin Klein Underwear

"I'm honoured to be a part of the legacy," he says

Published 7th Jan 2015

Divisive pop star Justin Bieber has been unveiled as the new face of Calvin Klein.

The 20-year-old Canadian singer announced the collaboration to his 58million Twitter followers by sharing a promotional photo from the campaign along with the caption “It begins.”

The black and white photos features Justin wearing Calvin Klein boxer shorts while proudly showing off his torso and various tattoos.

Other images feature David Walliams’ model wife Lara Stone cosying up to Justin in various positions.

Clearly enthralled to be part of the lucrative #mycalvins campaign, Justin later revealed he had connected with nineties Calvin Klein underwear model Mark Wahlberg.

He wrote: “Just spoke to my boy @mark_wahlberg. Honored to be a part of the legacy.”

Earlier this week, a newly peroxide blonde Justin shared photos of himself playing football wearing an Everton Football Club shirt on a Turks and Caicos island.