Ozzy Osbourne and Black Sabbath's final gig contributed £33.8 million to economy
According to new figures
Ozzy Osbourne and Black Sabbath’s Back to the Beginning concert contributed £33.8 million to the economy, according to new figures.
Analysis from the University of Birmingham shows that the historic concert at Villa Park on Saturday 5th July made £33.8m in gross economic output across the UK, with £27.6m of that figure retained in the West Midlands.
Researchers used SEIM-UK (Socio-Economic Impact Model for the UK) to calculate the figure, a model that’s used for major events such as the 2022 Commonwealth Games in Birmingham.
Dr Matt Lyons, who was behind the analysis, told the BBC: "As regional economists from the University of Birmingham, we thought we would do our bit to honour Ozzy's legacy by estimating the economic impact of his last gig.
"The impact of the Prince of Darkness obviously goes far beyond the financial impact his gigs and TV shows have netted.
"Ozzy is a global legend, and his gift of incredible music, and now his final economic impact, will go on to benefit his home city far into the future."
The star-studded Back to the Beginning concert at Villa Park, just a stone’s throw away from where all four members of Black Sabbath were brought place, took place 17 days before Ozzy Osbourne’s death aged 76.
In a social media post a week after Back to the Beginning, the event’s curator Tom Morello claimed that it raised a massive $190 million (£140 million) for its three chosen charities.
Sharon Osbourne later debunked the “ridiculous” tally, telling Pollstar: "One of the things that’s frightening me is all this false press about (how) we’ve made $140 million and all of this, and I’m like, ‘God, I wish we could have, for one gig,’
“It’s just ridiculous, the different stories. I went on the internet the next morning and it was like, $140 million, $160 million. And I’m like, ‘Where does this stuff come from?’ And people like Billboard have printed it.”
She continued: “Oh, $190 million? Thank you, Billboard, for getting it wrong. Just ridiculous. It takes a really long time (to calculate), because we’ve had all of the bands that we had come in and their expenses, and it’ll take a good six weeks to get the final number.
“Because we’re selling merch for another two weeks from the gig. So, we’ve got another two weeks of sales yet to add to it. It’ll be another four weeks and it’ll be done.”
Ozzy Osbourne and Black Sabbath's final concert in photos:
Black Sabbath and Ozzy Osbourne's Back to the Beginning
A giant inflatable Ozzy greeted fans arriving at Holte End of Villa Park.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Back to the Beginning host Jason Momoa and Aerosmith's Steven Tyler pose in an empty Villa Park as gates open.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Atlanta, Georgia metal monoliths Mastodon were the first band to take to the Back to the Beginning stage.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Thrash legends Anthrax pose in front of the Villa Park crowd after their performance at Back to the Beginning. Wearing matching 'Sabbath Bloody Anthrax' T-shirts, Anthrax played their own song 'Indians' and a fiery cover of Black Sabbath's 'Into the Void'.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Anthrax guitarist Scott Ian, wearing a 'Sabbath Bloody Anthrax' T-shirt with 'Iommi 666' on the back, at the Back to the Beginning concert.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Yungblud belts out Black Sabbath's 'Changes' at the Back to the Beginning concert at Villa Park. Performing as part of Supergroup A, Yungblud dedicated the track to late Liverpool player Diogo Jota.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Aerosmith's Steven Tyler performed as part of 'Supergroup B', singing on 'The Train Kept A-Rollin'' and 'Walk This Way / Whole Lotta Love'
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Back to the Beginning musical director Tom Morello with Steven Tyler at Villa Park.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
An inflatable Ozzy Osbourne ball in Aston Villa colours bounces in the crowd at Villa Park.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Although he didn't appear at Villa Park, Tenacious D's Jack Black performed Ozzy Osbourne's 'Mr. Crowley' on the screens with a young band that included Scott Ian's son, Revel.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Tom Morello wore a Randy Rhoads T-shirt with 'Sabbath Rules' taped to the back of his guitar.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
In character as Papa V Perpetua, Ghost leader Tobias Forge sang 'Bark at the Moon ' with Vernon Reid, Nuno Bettencourt, Adam Wakeman, Rudy Sarzo and Travis Barker.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
One of the surprise performers, The Rolling Stones' Ronnie Wood played on The Train Kept A-Rollin' as part of Supergroup B.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Metallica's James Hetfield and Robert Trujillo in front of the glorious Villa Park crowd at Black Sabbath and Ozzy Osbourne's Back to the Beginning concert on Saturday 5th July.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Metallica's Lars Ulrich at Back to the Beginning. The metal titans' six-song set included covers of Black Sabbath's 'Hole in the Sky' and 'Johnny Blade', plus their own Metallica classics 'Creeping Death', 'For Whom the Bell Tolls', 'Battery' and 'Master of Puppets'.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
As he took to the stage on his bat throne, Ozzy Osbourne told the adoring Villa Park crowd: "It's so good to be on this stage... You have no idea how I feel. Thank you from the bottom of my heart."
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Ozzy Osbourne flips the bird at photographer Ross Halfin.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
The Prince of Darkness on his bat throne.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Ozzy sang five solo tracks - 'I Don't Know', 'Mr. Crowley', 'Suicide Solution', 'Mama, I'm Coming Home' and 'Crazy Train' - before he was joined on stage by his Black Sabbath band mates Bill Ward, Geezer Butler and Tony Iommi one last time.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
The concert at Villa Park was Ozzy Osbourne and Black Sabbath's last-ever live performance.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
The Hand of Doom himself Tony Iommi at Black Sabbath's final concert at Villa Park.
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Black Sabbath bassist Geezer Butler at Back to the Beginning
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Black Sabbath drummer Bill Ward at Back to the Beginning
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Black Sabbath guitarist Tony Iommi at Back to the Beginning
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Black Sabbath bassist Geezer Butler at Back to the Beginning
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Black Sabbath bassist Geezer Butler at Back to the Beginning
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Black Sabbath guitarist Tony Iommi at Back to the Beginning
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Black Sabbath drummer Bill Ward at Back to the Beginning
Black Sabbath and Ozzy Osbourne's Back to the Beginning
Black Sabbath guitarist Tony Iommi at Back to the Beginning