Asda to launch first standalone George store in Leeds
The Leeds-based retailer is to set up a separate space for its clothing and homeware brand at the Crown Point Retail Park
Supermarket giant Asda is to launch a standalone George store in Leeds, in what will be a UK first for the brand.
The Leeds-based retailer is to set up a separate space for its clothing and homeware brand at the Crown Point Retail Park, near to its Asda House HQ.
The pilot scheme will replace Asda Living store currently in place at the site.
If successful, could see the George brand, which dates back to 1989, replace the Asda Living name across the UK.
Asda chief commercial officer George and Retail stores, Liz Evans, said: “Our Asda Living stores have been incredibly successful in showcasing the best of our non-food offering conveniently under roof, creating a seamless shopping experience for our customers."
"As retail habits evolve and customer expectations rise, we remain committed to delivering exceptional choice and an experience that continues to meet—and exceed—the needs of today’s shopper.
“The George brand is deeply woven into our heritage and our customers have a strong connection with it as a trusted name known for delivering both quality and value. This latest transformation is all about making shopping easier and more inspiring with the Geroge brand at its heart.
“Our plans for the new George concept store in Leeds are really exciting and will offer a unique format that truly sets us apart from competitors. We believe this new approach along with our focus on value, quality, and standout hero categories will continue to differentiate us in the market and we look forward to hearing what our customers think.”