Oasis break silence on dynamic ticket pricing

Fans were left shocked when ticket prices rose by hundreds of pounds due to demand

Author: Liam ArrowsmithPublished 5th Sep 2024
Last updated 5th Sep 2024

Oasis have broken their silence on so-called dynamic ticket pricing, claiming the decision was not up to them.

Fans trying to buy tickets for their long-awaited reunion were left shocked when prices rose by hundreds of pounds due to demand.

In their first statement addressing the issue, the band have said they did not have "any awareness" dynamic pricing was going to be used.

A statement said: "It needs to be made clear that Oasis leave decisions on ticketing and pricing entirely to their promoters and management, and at no time had any awareness that dynamic pricing was going to be used.

"While prior meetings between promoters, Ticketmaster and the band's management resulted in a positive ticket sale strategy, which would be a fair experience for fans, including dynamic ticketing to help keep general ticket prices down as well as reduce touting, the execution of the plan failed to meet expectations.

"All parties involved did their utmost to deliver the best possible fan experience, but due to the unprecedented demand this became impossible to achieve."

It came as Liam and Noel Gallagher announced two extra dates at Wembley Stadium, for those who missed out on tickets.

A balloting system will be used, with details to be set out in the coming days.

"Tickets will be sold by a staggered, invitation-only ballot process," a statement said.

"Applications to join the ballot will be opened first to the many UK fans who were unsuccessful in the initial on sale with Ticketmaster."

The band will now play seven concerts at the London stadium, as well as dates in Manchester, Cardiff, Edinburgh and Dublin.

Ticketmaster has said it does not set concert prices and its website states this is down to the "event organiser" who "has priced these tickets according to their market value".

It is believed the ticket prices for the Oasis gigs were set by promoters including SJM Concerts, MCD and DF Concerts & Events.

Meanwhile, the Competition and Markets Authority (CMA) has said it is "urgently reviewing" the ticketing market and that it is looking forward to working with the Government on the issue.

Representatives for Ticketmaster have been contacted for comment.

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