Zoological Society of East Anglia cuts ticket prices to keep Africa Alive and Banham Zoo accessible
It's so people can still go to the zoo during the cost of living crisis
Last updated 24th Oct 2022
The owner of zoos in Norfolk and Suffolk has launched new ticket prices in a bid to keep the attractions accessible during the cost of living crisis.
Africa Alive is introducing off-peak tickets, which will reduce entry fees by 20 percent.
They'll be available every day until the end of February.
The Zoological Society of East Anglia (ZSEA), which owns Africa Alive, in Suffolk, and Banham Zoo, in Norfolk, says it hopes cheaper tickets will offer the public a safe space for them to feel at one with wildlife.
Claudia Roberts, CEO at ZSEA, said: “One of our key commitments is connecting visitors with nature to enhance their wellbeing. In these difficult times, we believe there’s no better way to improve your mental health by relaxing in nature alongside your friends and family.
“With energy bills and prices across the country soaring, to ensure our parks remain as affordable as possible, we are introducing off-peak ticket prices.
“At times like these, we need nature – but nature also needs us. The cost of your ticket directly contributes to protecting critically endangered animals, saving wildlife, and improving biodiversity in our environment to help tackle the climate emergency.
“As a charity, we solely rely on the support of our members, visitors, and volunteers to navigate this challenging economic climate and continue our vital conservation work.”