Record-breaking World Cup ticket sales set to mark a new era for women's rugby
Three hundred thousand tickets have already been sold
It's hoped this year's Women's Rugby World Cup will kickstart a new era for the sport.
With three months still to go before the first match, three hundred thousand tickets have already been sold - a record for the tournament.
"We've doubled the ticket sales from New Zealand," said Sally Horrox, Director of Women's Rugby.
"This is an era-defining tournament.
"It will reset the standards and raise the bar on the pitch, the professional infrastructure around it, the way we treat the teams with the respect they deserve as elite athletes.
"But it's also about empowering real change in communities."
Rugby bosses and players hope the media and public attention on the tournament will inspire young girls and support grassroots teams.
"For young girls growing up, they now have access to these amazing rugby players from across the world who they can be inspired by," said England rugby star and Bristol Bear Sarah Bern.
"Just showing someone something new, something different can inspire a new generation of confident young people."
"This is absolutely massive," added Welsh star Jasmine Joyce.
"I want girls to do what they want to do, be themselves, whatever you are, whoever you are - be that!"
For the latest tournament updates and fixture details, click here.