Ikea will open on a London high street next month

Author: Louise EastonPublished 25th Jan 2022
Last updated 25th Jan 2022

Shoppers in west London will be able to take advantage of the new Ikea store from next month.

The Swedish giant has confirmed that the outlet in Hammersmith will begin trading on 24th February in a new 'small store' format. It will be the first time customers in the UK will be able to buy items from the retailer on the high street.

The Hammersmith store will be approximately one quarter of the size of a traditional Ikea site, with 4,000 product lines on display and 1,800 available to take away on the same day.

The shop will focus on home accessories and soft furnishings, while larger furniture items will also be on display and can be ordered for home delivery or delivery to nearby collection points.

In addition you will still be able to buy the traditional meatballs and chocolate treats from the delicatessen.

Peter Jelkeby, country retail manager and chief sustainability officer at Ikea UK and Ireland, said:

"As shopping habits evolve and city centres continue to be redefined in the wake of the pandemic, this new store format marks the next step in our business transformation as we strive to make Ikea more accessible, affordable and sustainable.

"For the first time, Londoners will be able to take the Tube to an Ikea store, pop in, grab a yellow bag and buy all the home furnishing accessories that make a house a home.

"They will also be able to explore the whole range, for delivery to a convenient collection point or directly to their home."

Earlier it was announced Ikea had purchased the former Topshop flagship store in London's Oxford Street for £378 million, with plans to open Ikea Oxford Street in autumn 2023.

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