Anfield concerts boost local economy by over £31M

The likes of Taylor Swift and The Rolling Stones have performed there over the past five years

Author: Harry BoothPublished 17th Sep 2024

Concerts held at Anfield over the past five years have boosted the local economy by over £31million, according to a new report.

Since 2019, seven artists have played 11 concerts at Anfield - with over half a million people visiting the stadium to watch.

Half of those came this summer alone to see Taylor Swift as part of her Eras worldwide tour and two nights of P!nk's tour.

Other stars to perform at Anfield over the last five years include Bon Jovi, Take That, Elton John and The Eagles.

It was announced last week that megastar Dua Lipa will perform there next summer.

There were no concerts at Anfield in 2020 or 2021 due to Covid restrictions or in 2023 because or the expansion of the Anfield Road Stand.

Ben Latty, Liverpool Football Club Chief Commercial Officer, said:

"We’re delighted to play our part in boosting the local economy and providing local jobs through the staging of concerts at Anfield.

"Anfield has attracted the biggest stars on the planet, including three nights of Taylor Swift, and we’re very proud of the successes we’ve had so far. We’ve had incredible feedback from concert goers, promoters and from local residents alike.

"We’re excited to recently announce Dua Lipa and we’re working hard to bring more world class acts to Anfield in 2025."

Councillor Harry Doyle, Liverpool City Council’s Member for Culture, said:

"The redevelopment of Anfield stadium has been a huge success for the club – and the city.

"The fact this iconic venue now doubles up as a world-leading concert venue each summer has been a tremendous boost to our tourism economy.

"The calibre of the acts the football club has been able to attract regularly puts Liverpool under a fantastic spotlight too, as we all saw when Taylor Swift came to play, and we look forward to hearing more major announcements for next year."

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