£300K lost in three months to doorstep fraud in Merseyside
There's been a spate of reports recently in Southport and St Helens
Merseyside Police are urging people to be on their guard, as the amount of money victims of doorstep fraud are losing in the county has nearly tripled.
Doorstep fraud is where fraudsters cold call at homes, often targeting the vulnerable and elderly, and use pushy techniques to sell services they don't need.
The criminals often return months later, often trading under a different company name, to claim that the original work needs improving or rectifying before charging even more money to carry out unnecessary work.
In some cases, victims have been coerced into writing five-star reviews for the company so they can target others.
Between July and September 2025, 35 doorstep frauds were reported across Merseyside via Action Fraud.
That compares to 34 in the same period last year, but total losses have increased from £103,000 to £292,000.
It's feared there will be more attempts to fraud people as we head into winter, as the weather gives excuses for them to suggest maintenance work like cutting trees or hedges, pressure washing driveways, improving roof insulation and fixing roof tiles.
Detective Sergeant John Causton of the Economic Crime Team at Merseyside Police said:
"Fraud of any kind can have a devastating impact on victims, both emotionally and financially. It’s not just about the money – it’s the betrayal of trust that follows. We are determined to pursue those responsible and are working closely with Trading Standards officers to identify the bogus traders and put them before the courts.
"The biggest issue with this type of fraud compared with many others such as online frauds where there is no face-to-face contact, is these door-to-door scams involve people on your doorstep who can be quite intimidating.
"They use high-pressure sales techniques and deliberately target the most vulnerable members of our community. If you're approached by someone you don't know offering services, politely decline and close the door. Don't feel embarrassed about seeking the assistance of a family member or neighbour if you feel uncomfortable. If someone has entered your home and refuses to leave, call 999 immediately."
Steve Smith, Service Manager - Environmental Health and Standards at Sefton Council - said:
"Doorstep fraud remains a serious concern for us in Sefton, particularly as we continue to see vulnerable and elderly residents being targeted in their own homes.
"Never feel pressured into making quick decisions"
"These fraudsters are becoming increasingly calculated, they often present themselves as professional and trustworthy, only to exploit people’s goodwill and fears for financial gain.
"The emotional impact of these crimes can be just as damaging as the financial loss, leaving victims feeling anxious and unsafe. We urge residents to be cautious when approached by cold callers offering home improvement services. Take time to verify who they are, never feel pressured into making quick decisions, and don’t hesitate to say no."
Advice includes being cautious if:
- A cold caller requests money or your bank details before supplying any goods - usually with a detailed explanation of needing payment upfront
- They claim to be working for your neighbours - a common strategy to gain your trust
- You feel under pressure to make a snap decision
- They lack an ID badge or any proof of identity or affiliation
- They become defensive or shift their tone when you ask questions or ask for time to think about it
The advice if you suspect fraud is to:
- End the interaction - politely decline and close the door
- Never hand over money or personal details - only pay for goods received or work that's been completed
- Don't let a cold caller rush you, as a legitimate trader will return later
- Verify who they are - ask people you trust or check with Trading Standards
Anyone who thinks they've been a victim of doorstep fraud is urged to contact their bank immediately and report it to Action Fraud.