JADE drops surprise track 'Unconditional' with an 80s vibe 🎶
Her debut solo album is out this week
Just two days before JADE is due to drop her debut solo album 'That's Showbiz Baby!', the singer has surprised fans by releasing one of her album tracks called 'Unconditional'.
The song, which is listed as track 7 on her album, is about JADE's mum who suffers with lupus and various illnesses. In a 2024 interview with Rolling Stone, the singer explained: "All my life I’ve had the frustration of not being the one who can help her or save her."
Fans are already loving the new song leaving comments such as: 'Love u Jade, you've been making incredible art and impeccable music, exactly what you were born to do.' (sic) and 'MOTHER FEEDING US!! Friday can’t come any sooner, I’m so excited for this album 💙💙💙💙'.
What is the new song from JADE called?
It is called 'Unconditional' and features on her upcoming album due out on 12th September.
Is there a music video?
There isn't a music video just yet, however at 5pm on Wednesday 10th September, JADE released the visualiser for 'Unconditional'. Watch it below...
When was it released?
It dropped at 5pm on Wednesday 10th September, after she told her fans earlier in the day: 'One last surprise for you all...
'Unconditional out today at 5pm BST 💗'.
What album is the song on?
'Unconditional' will feature on JADE's upcoming debut album, 'That's Showbiz Baby!', which is due out later this week.
What is the song inspired by?
JADE has revealed in several interviews that this song is inspired by her mum. As well as her Rolling Stone interview, she told The Guardian this year about her mum, saying: "She was really poorly in hospital and I thought: how can I write a really sad song that we’re all going to want to shake our t-ts to?"
You can hear songs by JADE on Hits Radio.
Take a look at JADE through the years:
2008 - Jade's first audition on The X Factor
Jade first auditioned on The X Factor back in 2008 at the age of just 15. Singing Whitney Houston's song 'Where Do Broken Hearts Go', the Geordie girl impressed Louis Walsh, Cheryl Tweedy and Simon Cowell enough to be sent through to the bootcamp stage, but unfortunately she didn't progress any further.
Undeterred, Jade auditioned on The X Factor again in 2010, but once again it wasn't to be. Matt Cardle won the competition that year, with One Direction being runners up.
2011 - Little Mix won The X Factor
It was third time lucky for Jade as she won The X Factor as part of Little Mix. It wasn't an easy ride though as she failed the first bootcamp challenge to get through to the girls category. Luckily for Jade, she was brought back as part of a three-piece group along with Leigh-Anne Pinnock, while Perrie Edwards and Jesy Nelson returned in another group. Despite both groups being eliminated from the competition, it was decided that the four girls would be brought back as a four-piece group. They went on to win the competition, becoming the first group to do so. And as they say, the rest is history.
2019 - RuPaul's Drag Race UK appearance
During her time in the band, JADE appeared as a guest judge on RuPaul's Drag Race UK alongside RuPaul, Michelle Visage and Graham Norton. She was in the episode Girl Group Battle Royale, which was the fifth episode of season one and aired in October. Ahead of her appearance, she tweeted: 'THIS IS A DREAM COME TRUE FOR ME I'M NOT OKAY.' She was such a popular addition to the show that she returned in 2022.
This was a busy year for JADE - aside from her RuPaul appearance and hard work as one-quarter of Little Mix, she also opened a cocktail bar in her hometown of South Shields. Originally called Red Door, it was changed to Arbeia in 2020, which was also the year she opened a nightclub called Industry just next door.
She also climbed Mount Kilimanjaro with Leigh-Anne to raise money for Comic Relief's Red Nose Day. The 10-day trek took its toll on JADE, who wrote on Instagram: 'Climbing Kilimanjaro was mentally and physically exhausting, and by far the hardest thing I have ever done! I am unbelievably proud of myself for pushing myself to the limit and discovering a strength I never knew I had.'
2021 - Jade appeared on The Great Stand Up to Cancer Bake Off
Appearing on The Great Stand Up to Cancer Bake Off for charity alongside KSI, Stacey Dooley and Katherine Ryan, JADE was crowned the winner of her episode. The singer wowed Paul Hollywood and Prue Leith with her recreation of one of the group's concerts in front of thousands of biscuit fans. Upon winning, JADE told the camera: "I can't believe it, I'm in shock! My mam will be so proud. I think I might even frame my apron or just start wearing it all the time to remind myself."
Jade also won the Allyship award at the Gay Times Honours.
2022 - Little Mix announce their hiatus
Following the departure of Jesy Nelson, Little Mix announced that they were taking a break from the group after they'd finished their 'Confetti Tour', which took place in 2022. They wrote: 'We are not splitting up - Little Mix are here to stay 💫 We have plans for more music, tours and performances in the future. We've made so many incredible memories with you all, and we can't wait to make so many more.'
2024 - 'Angel Of My Dreams' and 'Midnight Cowboy'
Jade released her first solo song in 2024, the incredible tune 'Angel Of My Dreams' on Friday 19th July 2024, with a first official play on-air the previous evening. The sensational video came out on the Friday, with Jade using it to show her "love/hate relationship with the music industry". Fans were utterly obsessed from the get-go, with many flooding the comments section of her YouTube premiere with words of praise and encouragement. It's safe to say it's a hit!
It wasn't too long for fans to wait for new music following this release, as JADE put out 'Midnight Cowboy' in September. On 22nd September, Jade teased that she was set to release another bop - featuring a very familiar voice! Ncuti Gatwa, who fans know from his starring roles in titles such as Sex Education, Doctor Who and Barbie, lent his voice to the song and also appeared in the video. Shortly after the teaser clip was shared, Jade wrote: 'I didn't want you all to have to wait so long for music again'. As well as reportedly working with RAYE on writing the song, Ncuti's voice can be heard in the opening of the track.
2025 - Jade releases 'IT Girl'
Jade released her first single of the year on Friday 10th January. It is another banger called 'IT Girl', and Jade described it as the "little sister" of 'Angel of My Dreams'.
2025 - Wins her first solo BRIT Award
Jade released her first single of the year on Friday 10th January, another banger called 'IT Girl', which JADE described as the "little sister" of 'Angel of My Dreams'. Also that month, it was revealed JADE was up for two awards at the BRIT Awards 2025 with Mastercard. Her debut single 'Angel Of My Dreams' was nominated for Song of the Year, while Jade herself was up for Pop Act! At the event on 1st March, Jade was announced as the winner of Pop Act, beating tough competition from Charli XCX, Dua Lipa, Lola Young and Myles Smith, while Song of the Year went to Charli XCX for 'Guess' featuring Billie Eilish. At the event, Jade also put on a memorable performance of her debut solo 'Angel Of My Dreams'.
She then put out yet another single. Released on 14th March 2025, Jade's song 'FUFN' is all about "channelling female rage". She told us in an interview: "I think for me this one is my sort of 'all guns blazing', big pop moment."
Later that month, Jade was announced as part of the Glastonbury Festival line-up. She performed on Saturday 28th on the Woodsies Stage, on the same day as Charli XCX, RAYE and Neil Young.
2025 - Jade released debut solo album
Jade released her debut solo album 'That's Showbiz Baby!' on 12th September 2025 ahead of her solo tour. The album features 14 songs including her amazing debut solo hit 'Angel of My Dreams'. Then on 5th December she released 'That's Showbiz Baby! The Encore', which feature an additional eight songs.
Following the release of her debut album, JADE went on her UK and Ireland tour. The tour started in Dublin on 7th October, before she travelled across the UK, ending in Newcastle on 23rd October.
In November that year, fellow Geordie Cheryl presented JADE with her Musician of the Year Award, at the Harpers Bazaar Women of the Year Awards 2025. Speaking about JADE, Cheryl said: "She and I have a lot in common: we're both from the north-east of England and we both grew up determined to follow our dreams of making it in the world of pop music.
"It takes a lot of courage to audition for a talent show, not least one that's going to be broadcast on national television, where people will be following your every move. It takes energy and passion to thrive as part of a chart-topping, record-smashing girl band. But it takes even more bravery to go it alone as a musician, and the singer I'm about to welcome on this stage has done exactly that."
2025: Awarded the Freedom of South Tyneside
It was announced in October 2025 that JADE would receive the Freedom of the Borough from South Tyneside Council, with council leader Tracey Dixon saying she "could not be more deserving of the marvellous tribute," adding that she was nominated due to "her outstanding contribution as a cultural ambassador and her ongoing commitment to South Tyneside." Councillor David Francis praised how she'd used her "platform to speak out and amplify the voices of the marginalised."
Jade received the incredible commendation on 18th December 2025, writing on Instagram: 'I was very nervous as I don't really enjoy public speaking but looking around the room I reminded myself I was surrounded by people I love and who got me to where I am today. What an honour this was, with my family and friends all by my side - my only wish was that my grandparents and great aunt could have been there, all dressed up, celebrating together. Maybe they were 🌌 .' (sic)
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