Zara McDermott reveals how much Love Islanders make from sponsored posts
It's not what you would think...
Author: Georgia AspinallPublished 14th Feb 2019
We know the exact path of Love Island stars as soon as they leave the villa. In fact, we know it so well, we’ve heard the joke a thousand times. ‘They just want to be able to sell charcoal toothpaste on Instagram,’ people moan, most of us secretly wishing we could make money from brushing our teeth on social media.
But there’s one thing we don’t know, that we’ve been dying to know since Love Island became a golden ticket to influencer-ville, how much do they actually get paid?
Well now, we’ve found out, and honestly, it’s not what you would think. Zara McDermott spoke to Grazia exclusively and told us exactly what Love Island contestants typically charge per post. Of course, it depends on your follower count, and it differs between a feed post and a story post, but generally speaking, it’s in the hundreds.
"A broad figure of what people from Love Island will charge, and it depends on your followers as well, but it's between £400 and £1200 per post," she said. "For a story I'd probably charge £100 per story."
While Zara has been offered £3000 for a story post before, she says she’s wary of anything too high because they typically turn out to be scams, as the £3000 offer was. "It was a makeup brand, but it wasn't real," she continued.
Swipe through to see which Love Island couples are still together...
Swipe through to see which Love Island couples are still together...
Zara McDermott reveals how much Love Islanders make from sponsored posts
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Series Three: Jamie Jewitt and Camilla Thurlow
The loved up couple have since traveled the world together on charity missions... can they get any better?!
Swipe through to see which Love Island couples are still together...
Series Two: Nathan Massey and Cara de la Hoyde
The couple later welcomed a baby boy called Freddie in December 2016.
Sharing the happy news on social media, Nathan wrote, 'The day has finally come !!!! Myself and @cara_delahoyde have become parents to our beautiful baby boy !!! Massive hats off to Cara Who delivered our boy safely !!!!! #thenextchapter 💙👶🏼sic
In July 2018, Cara and Nathan announced they are now engaged with Nathan popping the question in the villa they first met.
Series Two: Nathan Massey and Cara de la Hoyde
Nathan Massey and Cara de la Hoyde are the only Love Island winners to have remained together!
Despite splitting for a number of months in 2017, the couple rekindled their romance when Cara discovered she was expecting the couple's first child.
Series Two: Olivia Buckland and Alex Bowen
It took her a while, but Olivia Buckland finally found her man during Love Island season 2.
After leaving the villa together when they finished in second place behind Cara and Nathan, the couple haven't looked back!
Series Two: Olivia Buckland and Alex Bowen
Just a few months after leaving the famous villa, Alex popped the question to Olivia during a romantic trip to New York.
The couple are now planning their wedding, with parts being shown on their very own TV show.
Series Three: Dom Lever and Jess Shears
Despite the public thinking their relationship was just a 'joke', Jess Shears and Dom Lever have defied the odds and are one of the two couples still together from 2017's Love Island.
Despite all of the drama, Dom proposed to his girlfriend in September 2017.
Series Three: Dom Lever and Jess Shears
The couple have cashed in on promotional shoots together, appearances, and even got 'married' on Good Morning Britain on Valentine's Day.
Despite the 'fake wedding', Jess and Dom then tied the knot for real in 2018, when they married at a private ceremony on the Greek island of Mykonos. They announced in May 2019 that they're expecting their first baby together! Congratulations!
Series Three: Jamie Jewitt and Camilla Thurlow
The nation fell in love with Prince Harry's ex-girlfriend Camilla Thurlow in 2017. And after she had her heartbroken by a number of different men in the villa, model Jamie Jewitt arrived and swept Camilla off her feet.
After enjoying time together outside of the show and meeting each other's families, the couple are living happily ever after.
Series Three: Jamie Jewitt and Camilla Thurlow
The loved up couple have since traveled the world together on charity missions... can they get any better?!
Swipe through to see which Love Island couples are still together...
Series Two: Nathan Massey and Cara de la Hoyde
The couple later welcomed a baby boy called Freddie in December 2016.
Sharing the happy news on social media, Nathan wrote, 'The day has finally come !!!! Myself and @cara_delahoyde have become parents to our beautiful baby boy !!! Massive hats off to Cara Who delivered our boy safely !!!!! #thenextchapter 💙👶🏼sic
In July 2018, Cara and Nathan announced they are now engaged with Nathan popping the question in the villa they first met.
Series Two: Nathan Massey and Cara de la Hoyde
Nathan Massey and Cara de la Hoyde are the only Love Island winners to have remained together!
Despite splitting for a number of months in 2017, the couple rekindled their romance when Cara discovered she was expecting the couple's first child.
Series Two: Olivia Buckland and Alex Bowen
It took her a while, but Olivia Buckland finally found her man during Love Island season 2.
After leaving the villa together when they finished in second place behind Cara and Nathan, the couple haven't looked back!
Series Two: Olivia Buckland and Alex Bowen
Just a few months after leaving the famous villa, Alex popped the question to Olivia during a romantic trip to New York.
The couple are now planning their wedding, with parts being shown on their very own TV show.
Series Three: Dom Lever and Jess Shears
Despite the public thinking their relationship was just a 'joke', Jess Shears and Dom Lever have defied the odds and are one of the two couples still together from 2017's Love Island.
Despite all of the drama, Dom proposed to his girlfriend in September 2017.
Series Three: Dom Lever and Jess Shears
The couple have cashed in on promotional shoots together, appearances, and even got 'married' on Good Morning Britain on Valentine's Day.
Despite the 'fake wedding', Jess and Dom then tied the knot for real in 2018, when they married at a private ceremony on the Greek island of Mykonos. They announced in May 2019 that they're expecting their first baby together! Congratulations!
Series Three: Jamie Jewitt and Camilla Thurlow
The nation fell in love with Prince Harry's ex-girlfriend Camilla Thurlow in 2017. And after she had her heartbroken by a number of different men in the villa, model Jamie Jewitt arrived and swept Camilla off her feet.
After enjoying time together outside of the show and meeting each other's families, the couple are living happily ever after.
Series Three: Jamie Jewitt and Camilla Thurlow
The loved up couple have since traveled the world together on charity missions... can they get any better?!
"I had told my friend and she looked it up for me and found loads of complaints about this brand with people saying, 'I ordered from this place and haven’t received it'."
But what do you think, did you expect a bigger or smaller figure? Given that other reports have stated US influencers are paid $1000 per 100,000 followers, according to Chelsea Naftelberg, associate director of content and partnerships for social media agency Attention, it seems that going on a US reality show might be a more lucrative option. When do sign-ups for The Bachelor open again?
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