WATCH: The Gruffalo helps launch Mission Christmas

This morning (Monday 13th November) Key 103 officially launched its Cash for Kids Mission Christmas toy appeal for 2017.

We need loads of people to register their school, shop or work place to be a drop off points so that thousands of toys can be donated for this years appeal.

Mission Christmas helps the 1 in 4 children living in poverty across Greater Manchester. Last year we helped 61,000 children get the Christmas Day they deserve and this year we want to put a smile on the faces of even more children.

Kings Road Primary School in Stretford were the first to sign-up as a Mission Christmas drop off point and Key 103's Justin Mottershead took a special guest along to surprise them to say thank you.

Check out their visit from The Gruffalo here...

Looks like the kids had a great start to the week. So cute to see so many children helping other kids less fortunate than them.

To find out more information about Mission Christmas and registering as a drop off point click here.

The Gruffalo appears a The Lowry this festive season, tickets on sale now.

• Cash for Kids
• Mission Christmas
• Gemma Matt & Mike
• the gruffalo