Who We Are

Cash for Kids is the official charity of Hits Radio. We’re dedicated to improving the lives of disadvantaged children and young people across the UK from the moment they’re born up to and including the age of 18.

Our mission is to be there when they need us the most, helping combat poverty, illness and neglect, making living with additional needs that little bit easier, or simply offering a helping hand.

We believe that every child deserves the opportunity to thrive and be their true selves. We work together with businesses, charities and community groups that share our vision so we can make a difference to families with nowhere else to turn, by providing grant funding year-round and Christmas gifts during the festive season

We have teams embedded in our local communities across Cornwall, Cumbria, the East Midlands, East Yorkshire, the Yorkshire Coast & Lincolnshire, Greater Manchester, Lancashire, Liverpool & North Wales, London, the North East, North & West Yorkshire, the South Coast, South Yorkshire & Derbyshire, South Wales, Staffordshire and the West Midlands.

• Cash for Kids
• charity
• Local