Northern Ireland's first ever official Lego store is now open in Belfast

The LEGO Group today opened the doors to its first Northern Ireland LEGO store in Belfast.

Located in the Victoria Square shopping centre, the new 165sqm LEGO Store is already delighting fans of all ages, as they gathered excitedly this morning to catch the official opening.

The store was officially opened by Dáithí Mac Gabhann, who is widely known and loved in Northern Ireland after he became known for inspiring a change in the law around organ donation.

Open seven days a week from 28th August 2025, the new LEGO Store features a range of experiences including:

🔴 LEGO Pick a Brick Wall: a great way for customers to select the exact elements that they require for their builds.

🔵 Hands-on Play Opportunities: including free build challenges and events each month.

🟢 Build a Minifigure Tower: visitors can mix and match from a wide selection of bottoms, tops, heads, hair pieces and accessories to customise LEGO minifigures.

🟡 Store Associates: whether customers are picking out a gift, looking for the latest set, or bringing a LEGO fan in for a special treat, the LEGO team can help find the perfect set for everyone.

Shweta Munshi, Vice President Marketing, LEGO Retail at the LEGO Group, said: Shweta Munshi, Vice President Marketing, LEGO Retail at the LEGO Group, said: “We are very excited to have welcomed customers into our brand-new store in Victoria Square today.

"We have always had a loyal fan base here in Northern Ireland and we’re delighted to be able to bring our first LEGO store experience to Belfast.

"This new store is a place where imagination comes to life, and where children and adults alike can find inspiration and joy from our wide range of LEGO sets, plus plenty of opportunities to play with the bricks from building LEGO Mini-figures to free building events."

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