Opening date for Northern Ireland's first Lego store in Belfast revealed!
Last updated 7th Aug 2025
LEGO fans in Northern Ireland are in for a treat this summer as Ireland's first store prepares to open in the heart of Belfast’s Victoria Square Shopping Centre - on Thursday 28th August 2025.
There will be a variety of immersive experiences planned inside the store, such as the LEGO Pick a Brick Wall: a great way for customers to select particular pieces that they require for their builds or Hands-on Play Opportunities: as well as fun building challenges for customers to take part in and building their own LEGO Minifigure at the Build a Minifigure Tower.
The grand opening will be hosted by by Shweta Munshi, Vice President of Marketing LEGO Retail at the LEGO Group, and Dáithí Mac Gabhann, Northern-Ireland- based organ donation campaigner, known for inspiring a change in organ donor laws.
Shweta Munshi, Vice President Marketing, LEGO Retail at the LEGO Group said, “ “We are delighted to expand the LEGO Retail store portfolio by opening the first LEGO store in Northern Ireland.”
“After a thorough search, we have found the perfect site in Victoria Square, Belfast. In the heart of the city, the new store will allow builders of all ages to be inspired by the endless play opportunities the LEGO Group has to offer”
“ This store will be a top retail destination for product launches and events, while acting as a hub for our LEGO community and new builders alike.”