Tattooed OAP's soon to be the norm says Ayr director

Pierced grannies and tattooed grandpas will soon become the norm according to new research by Nectar.

They've been working with Ayr's award winning director Sue Bourne and have found 1 in 7 people over the age of 55 want a tattoo and 1 in 5 of us already have one.

Sue's last documentary film the Age of Loneliness was released to critical acclaim at the end of last year, while her 2013 film Fabulous Fashionistas was also a huge hit.

Fabulous Fashionistas followed six women with an average age of 80 who were determined not to follow societal ‘rules’ about how they should dress and look – sporting dyed green hair, Doc Martin boots and fashion more associated with teenagers, the women were hell-bent on redefining what older age looks like.

And new research released today shows that following ‘the rules’ of what we should look and act like at certain ages is fast becoming a thing of the past, as in an effort to express ourselves we are changing our appearance in ways that in years gone by would have marked us out as total rebels.

The research shows that almost one in five British adults have a tattoo, one in six have an unusual piercing and a third have dyed their hair.

Access to the internet, more liberal British attitudes and online shopping cited as reasons it is now easier to express ourselves according to the study by research by Nectar which coincides with its #makesmeME campaign.

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