Adam and Ryan Thomas announced as hosts of new game show 99 To Beat

It will be the pair's first presenting gig

Author: Alex RossPublished 5th Jun 2024

After appearing on shows such as Emmerdale, Waterloo Road, Coronation Street, Celebrity Big Brother, I'm A Celeb and Dancing on Ice between them, brother duo Adam and Ryan Thomas are no stranger to TV, but now they are about to add presenting to their impressive CVs.

The pair have been announced as hosts of ITV/STV's brand new game show called 99 To Beat, which is reportedly due to air next year.

Speaking about their new appointment, Adam and Ryan Thomas said: “It’s new, it’s fresh, it’s fun and we can’t wait for people to see it! It really is the ultimate family show, and so we couldn’t be more excited to be hosting it together, as a family. It’s a dream come true for us. We can already imagine people at home playing these games with their families as it’s fun/silly/competitive & heartfelt.”

What is 99 To Beat?

99 To Beat is a brand new game show hosted by Adam and Ryan Thomas on ITV/STV.

Bosses say of the upcoming new show: '99 to Beat is the game show that anyone can win, but there’s one rule players must follow if they’re to be in with a chance of walking away with the cash prize – Don’t. Come. Last. As contestants battle it out against each other, each round will see the number of players whittled down until one person takes the top prize'.

How can I apply?

Applications for the first series of 99 To Beat are now open, with people being urged to apply right here.

The application website states: 'We’re looking for 100 contestants from all walks of life to compete in deceptively simple challenges and be in with a chance of winning a big cash prize. Whether it’s finding a needle in a haystack, screaming as loud as you can or even putting on a frozen t-shirt, the games may be simple but the stakes are high.

'There’s ’99 To Beat’, so if you’ve got what it takes then we'd love to hear from you'.

Applications close on Friday 28th June 2024 at midnight.

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Apply to be on 99 To Beat

ITV/STV bosses have announced a brand new game show called 99 To Beat, with brothers Adam and Ryan Thomas now confirmed as hosts. Bosses say of the show: '99 to Beat is the game show that anyone can win, but there's one rule players must follow if they're to be in with a chance of walking away with the cash prize – Don't. Come. Last'.


Apply to be on 99 To Beat here.


Closing date: 28th June 2024.

When is it on TV?

There's no word yet on when the new game show will air, but we imagine it could now be early 2025.

What channel is it on?

99 To Beat will air on ITV1 and ITVX, and STV1 and STV Player for viewers in Scotland.

Who is hosting?

Brothers Adam and Ryan Thomas have been announced to host the show.

Katie Rawcliffe, Head of Entertainment Commissioning ITV, said: “With their infectious laughs and undeniable warmth, I couldn't think of anyone more befitting than Adam and Ryan Thomas to front this exciting new series. With them at the helm, 99 to Beat is sure to be a supremely entertaining watch.”

Katy Manley, Managing Director of Initial, added: “I’m really excited about bringing this format to the UK. It’s so warm, funny and unique – we’re looking forward to finding some brilliant contestants, and to working with Adam and Ryan who will bring their fantastic chemistry and contagious energy to the show.”

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