Your Irn Bru will cost more as AG Barr responds to inflation spike

Sales of the company's drinks are higher than before the pandemic

Author: Rob WallerPublished 1st Feb 2022

The company which makes Irn-Bru says prices for 'Scotland's other national drink' is going to have to raise prices due to inflation which is running at a 30 year high.

Bosses at AG Barr said they have seen rising costs for raw materials, including packaging and energy bills, leading to cost-cutting measures as sales climb beat pre-pandemic volumes.

The soft drinks company has repoerted profits are likely to be ahead of expectations with sales in the year to the end of January up 17.5% at £267 milion.

Sales rise despite Omicron restrictions

Bosses said this was despite the recent trading restrictions due to the Omicron variant of Covid-19 which saw pubs, bars and restaurants closed.

The company said: "While Government restrictions have impacted consumer behaviour across the year, both our Barr Soft Drinks and Funkin business units have traded well, particularly during the periods when restrictions were eased."

Inflation remains problematic for the brand and the company said it will "seek opportunities across the coming year to offset the impact on our business".

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