Celebrities back campaign to raise Scottish profile
Famous faces Brian Cox, Gerard Butler and Sir Chris Hoy are backing a new campaign to boost interest in the National Trust for Scotland.
Last updated 30th Apr 2018
They reveal what they love and hate about Scotland in a new film, For the Love of Scotland, also featuring Judy Murray, Alex McLeish, rugby's Stuart Hogg and Finn Russell, musician Evelyn Glennie and TV presenter Andrea McLean.
The National Trust for Scotland (NTS) aims to boost member numbers by more than a third to 500,000, to more than double paid visits to one million, and to increase regular donors and member visits over the next five years.
Sir Chris Hoy reveals he hates potholes but loves how Scots can be the best in the world, while Gerard Butler says he loves mountains, lochs and glens and Burns, but hates midges and smirr.
Tennis coach Judy Murray hates when 'rain stops play' but loves the country's national treasures, while Scotland manager Alex McLeish hates 'glorious defeat', but loves how Scots all pull together as a team.
Mark Bishop, director of customer and cause at NTS, said: 'Everything we do is for the love of Scotland. The hundreds of thousands of members, donors, volunteers, visitors and staff do what they do because they care about Scotland and we thought it was time to recognise that.
'The National Trust for Scotland isn't just here for a lovely day out, it stands for something much bigger than that.
'We're about coastlines and castles, art and architecture, wildlife and wilderness. We're here to protect our natural and national treasures for everyone to enjoy. '
He added: "In creating this campaign, we've been heartened by the extraordinary passion we've tapped - from multi award-winning actors and sporting royalty to our hard working staff and volunteers and everyone else who champions our work.
"We have harnessed that support to help us shout louder about the important role we play in caring for Scotland now and forever."
NTS was set up in 1931 for the 'preservation and conservation of natural and human heritage that is significant to Scotland and the world'.
It cares for sites ranging from castles, gardens and historical houses to battlefields, Munros and nature reserves.