New Police Scotland campaign urges men to end sexual violence
The hard hitting video asks men if they've ever been 'that guy'
A new hard-hitting video campaign has been launched by Police Scotland urging men to take responsibility for ending sexual violence.
The That Guy campaign is aimed at men aged 18-35, who are most likely to commit sexual offences. It urges them to change their attitudes and behaviours towards women as well as challenging signs of unacceptable behaviour in their friends.
Campaign makes it clear that men have responsibility for ending sexual violence towards women
It looks to challenge men to take responsibility for their language and actions in a way that will help address the issue of sexual crime and violence against women.
The campaign features a video which will run on several online platforms, including social media. It features a group of men directly addressing the camera and asking a series of questions about problematic behaviour towards women.
Launching the campaign, Deputy Chief Constable Malcolm Graham, Police Scotland said:
"It’s time that we men reflected on our own behaviours and attitudes – and those of our friends, family and colleagues - towards women in order to prevent rape, sexual assault and harassment.
Women should be able to go about their lives without worrying about being harassed, assaulted or raped
“We want all women to be free to live their lives without worrying about their safety.
“Women are not responsible for the sexual offences committed against them and should be able to go about their daily lives without worrying about being sexually harassed, assaulted or raped.
“It’s up to men to step up, to not be 'that guy' and to stop sexual offending before it starts.”