Here's why your TV might look broken during Coronation Street this weekend

Don't worry - it's all under control

Author: Emma DoddsPublished 25th May 2018
Last updated 25th May 2018

Coronation Street viewers will be very well aware that one of the biggest storylines of recent years is coming to a head over the next week. We're of course talking about evil Pat Phelan and his long-overdue comeuppance.

Not only that, but one of the biggest football matches of the season is taking place this weekend - Liverpool will be taking on Real Madrid in the Champions League final this weekend over in Kiev. However - there's one small piece of info that football fans and Corrie viewers should be aware of before settling into their sofas tonight and Saturday.

During the advert break, your TV screen will buzz with what will look like static, before going completely blank and falling silent.

In what is being called a UK first, TV viewers may panic and think that their TV has suddenly broken and switched itself off - but that's not the case.

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Here's why your TV might look broken during Coronation Street this weekend
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It's actually just a 20-second 'disruptive' advert by Samsung which launches today (25th May) and runs for 10 days, apparently aiming to serve as a reminder to the public that 'their TV is simply a boring black screen for 90% of the time.'

Apparently, the screens will go blank and silent for five seconds in the initial adverts to show off Samsung's QLED technology, which apparently blends in with home decor or display imagery when it's not being used.

It also has an 'ambient' mode, which means that owners' living rooms will never have a blank screen ever again, with the TV instead mimicking its surroundings.

But it's not just our TVs which have been targeted by the campaign - London's Piccadilly Circus billboards will also turn blank as part of the promotion.