Rihanna will showcase her new collection at New York Fashion Week 2016
The low key announcement was made online.
Rihanna has announced via a cryptic tweet that she will be showcasing a new collection at New York Fashion Week next year.
The singer tweeted yesterday (9th December), "I’m thrilled to share the #DiamondBall auction on @Paddle8..."
The tweet then linked through to the Paddle8 website where people could bid on an 'experience' described as 'Front Row at Puma by Rihanna NYFW Show, 2016'.
Proceeds will go to The Clara Lionel Foundation, which was founded by Rihanna to honour her grandparents, but at present the experience only has one bid. That's no surprise really however as the starting price is a massive $15,000!
Whoever wins the bid will get the "chance to see one of Rihanna’s many creative collaborations up-close" the description says, continuing "you and one guest will be flown business class to New York for two nights to experience the premier Puma by Rihanna AW16 fashion show".
In December 2014 Rihanna was named creative director of Puma.