Instagram launches its first dedicated music channel
The channel will highlight musicians, fans, music photographers, and more
Instagram has revealed a new dedicated music account using the handle @music which will highlight musicians, fans, music photographers and album art creators.
This is the first time the photo-sharing app has ever launched an account that has one dedicated focus.
@music will also attempt to encourage community participation with a range of music-themed hashtags each month.
Using the account’s first post, Instagram founder and CEO Kevin Systrom has described the music community as an “important part” of the social network.
He said: “For the past four years, we have become the home for artists big and small – a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans.”
“Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love.”
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