Jaden Smith announced as new face of Louis Vuitton womenswear

The teen shoots his first campaign for the fashion giants

Published 5th Jan 2016

As Louis Vuitton announced Jaden Smith as the face of their 2016 Spring/Summer womenswear collection, images of the 17-year-old shooting the campaign have emerged.

Jaden, who is the son of actor Will Smith, can be seen modelling women’s clothes in the promo stills, including a knee length skirt and leather jacket.

Creative director of Louis Vuitton, Nicholas Ghesquiere took to Instagram to share the first shots.