Watch Jimi Hendrix playing Purple Haze in new documentary clip

On 4th July 1970, The Jimi Hendrix Experience took to the stage at the Atlanta International Pop Festival.

Published 19th Aug 2015

Performing to a crowd of 300,000 people, it would tragically turn out to be the largest show of Jimi’s career as the iconic guitarist would pass away just 10 weeks later.

The seminal moment of Jimi’s transient career and crowning jewel of the landmark festival is now being relived in a new documentary – Jimi Hendrix: Electric Church – a comprehensive account of the performance that night.

Alongside the trailer released earlier this month, a new clip has now surfaced from the documentary showing Hendrix, bassist Billy Cox and drummer Mitch Mitchell playing the iconic ‘Purple Haze’. You can watch it below, or here.

The clip acts as yet more evidence of the guitarist’s greatness – Jimi’s incomparable ability to combine genres and techniques to form a wave of sound that he describes in the documentary as “an electric church”.

Talking to Dick Cavett in the trailer, Jimi explains the expression ‘electric church’ as the “plan for our sound to go inside the soul of the person”.


Discussing the documentary, director John McDermott said “Jimi was at the peak of his creative and commercial powers that summer”.

“He was making progress on his next studio album at his new recording facility, Electric Lady Studios, and confident to perform many of the projected songs live for his fans.”

“There are relatively so few examples of Jimi performing on film that this footage of him performing before the largest US audience of his career is significant. Younger fans should take note that Jimi didn’t need set lists, dance steps, stage backdrops and lighting cues to connect with his audience. He wanted them to be with him in what he would often describe as their own little world together, his ‘electric church’, as he described it.”

The documentary will air in the US on 4th September and is scheduled for UK DVD release in October 2015.