Stones Are Keeping Time

The band have allowed their song 'Start Me Up' to be used for watch company's Olympic ad

Published 1st Jun 2012

The band's iconic 1981 hit has been adapted by official Olympic timekeeper Omega for a forthcoming advert.

"Just as the Beatles represent the Liverpool scene, the Rolling Stones represent the London scene of the Sixties, Seventies and beyond," Omega President Stephen Urquhart said. "We're really tapping into London and its musical heritage."

Watch the advert below: