Morrison & Hendrix Estates Work On Holograms

Billboard.com reports that the estates of deceased musical acts exploring the revenue possibilities of virtual live performances and the visual effects company that created the Tupac Shakur "hologram" seen at this year's Coachella Valley Music and Arts Festival is leading the way, after announcing the Elvis is likely to be doing something later this year.

Jeff Jampol, who manages the Doors says that he hopes to create a multimedia experience featuring the band. He suggests that the show might take place in either a tent or a freestanding building, with the walls pixilated like a large TV screen and utilizing lasers, lights, high-quality sound, vibrations, projected imagery and the 3-D figures.

"We're trying to get to a point where 3-D characters will walk around," Jampol says, noting that he's been exploring the idea for about eight years with British music video/commercial director Jake Nava. "Hopefully, 'Jim Morrison' will be able to walk right up to you, look you in the eye, sing right at you and then turn around and walk away."

Janie Hendrix, the rock legend's sister and Experience Hendrix president/CEO, has been working with London-based company Musion Systems for about a year to create a virtual version of her late brother. "For us, of course, it's about keeping Jimi authentically correct," she says. "There are no absolutes at this point."

(Billboard.com)

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