Metallica launch their own brand of whiskey
Metallica have teamed up with master distiller Dave Pickerell to launch their own brand of whiskey.
Blackened American Whiskey takes its name from the opening track on Metallica’s 1988 album ‘...And Justice for All’ and is be available to buy in select US cities this week and online at thinkliquor.com or spiritedgifts.com.
Enthusing about teaming up with Dave Pickerell, Metallica said on their official website: “‘Blackened’ isn’t just the name of a song on …And Justice For All and now on the bottle; it literally helps to shape the flavour!
“That’s right, the blend of bourbons, ryes, and whiskeys from all across North America, carefully selected by Dave himself, is housed in black brandy barrels and inundated with low hertz sound waves so intense that it actually enhances the molecular interaction and ultimately the finish of the whiskey.”
Each batch of 5,000 bottles of Blackened American Whiskey will come with an accompanying playlist at blackenedwhiskey.com.
> It comes alive! ? #blackenedwhiskey @blckndwhsky pic.twitter.com/5r0MzxeyAa > > — Metallica (@Metallica) August 29, 2018
Talking more about their ethos, Metallica continued: “The ultimate goal with Metallica is to connect with our fans through recordings, through concerts, and increasingly through any other way that further creates a bond.
“We want to show the world, and in this case especially the whiskey connoisseurs, how seriously we take this endeavour. We are obviously not just slapping a Metallica label on a pre-existing mediocre whiskey, but have been working on this for the last several years and overseeing every detail from the first idea to your first taste with careful precision.
“The ultimate goal is to make a whiskey that fits into the Metallica experience and sets itself apart from all the others. We can’t wait for you to taste it!”
Earlier this week, Metallica launched range of nine watches in collaboration with Nixon based on some of their defining songs and albums.
Prices ranged from around £100 for ‘Ride The Lightning’, ‘Kill ‘Em All’, ‘Pushead’ and ‘Hardwired’ watches through to £600 for a limited edition ‘Sanitarium’ timepiece.
Metallica will return to Europe in summer 2019 for a string of yet-to-be-announced outdoor stadium shows.