Greta Van Fleet premiere thought-provoking 'Age of Machine' video
What does it all mean?!
Last updated 10th Dec 2020
Fresh-faced Frankenmuth foursome Greta Van Fleet have premiered the official video for their new single ‘Age of Machine’.
Directed by Greta Van Fleet alongside Matthew Daniel Siskin, the seven-minute video is packed with an assortment of though-provoking and potentially symbolic clips.
The blurb accompanying the ‘Age of Machine’ video reads: “The video creates a new universe filled with symbolism and open to interpretation, with whispers of reflections on modernism. It is a response, a tiny piece of art in a very large conversation – four brothers and friends who spend very little time online, filled with questions – where is technology taking us, what does it all mean, and what are we trading in exchange?
“The video addresses the crumbling beauty around us, but leaves the final significance to the viewer, whether that narrative be focused on climate, industrialism, intimacy, self confidence, tradition, humanity itself, or otherwise. The only clear concept in the video is that the band chooses life.”
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Watch Greta Van Fleet’s ‘Age of Machine’ video:
‘Age of Machine’ is lifted from Greta Van Fleet’s second studio album ‘The Battle at Garden’s Gate’, which is the follow-up to 2018's 'Anthem of the Peaceful Army' and lands on Friday 16th April 2021 via EMI Records.
Alongside ‘Age of Machine’, tracks set to appear on the record include ‘Tears of Rain’, ‘Broken Bells’, ‘Heat Above’ and October’s single ‘My Way, Soon’.
The album has been produced by Greg Kurstin (Foo Fighters, Paul McCartney, Katy Perry) and it was recorded at Henson Recording Studios and No Expectations Studio in California.
Singer Josh Kiszka said of 'The Battle at Garden's Gate: "It's very dynamic, lyrically speaking. And that's the human experience. It's much more than pain or fear; it's also beauty. People need people, and love is important.
"There was a lot of self-evolution happening during the writing of this album that was prompted by experiences I had, experiences we all had, so a lot of contemplation occurred."
Josh's twin brother, guitarist Jake Kiszka adds: "It's reflecting a lot of the world that we've seen, and I think that it's reflecting a lot of personal truth. What Josh does very well with the lyrics is telling ancient tales with a contemporary application."