Deep Purple release 'Vincent Price'

Deep Purple pay homage to old Hollywood black and white horror film in their new music video. Vampires, mummies, Frankenstein’s monster and a pole-dancing nun all make an appearance, as does the band as waxwork figures.

The single is taken from the band's latest album Now What?! The record, produced by Bob Ezrin, is a self-confessed favourite of bassist Roger Glover.

"I’ve been playing it myself for pleasure because I love the mix,” he says. "I love what we did. I’m proud of the record. It’s very difficult to come up with something that’s fresh and new, yet still retains the character of who you are and who you have been for the last 40-odd years. I hope we’ve achieved that."

Watch the new music video below!