New North East route hopes to power tourists towards roads less-travelled

Following in the tyre-prints of the North Coast 500 comes a new route for both tourists and enthusiasts to enjoy. Claimed to encapsulate everything Scotland is famous for in 250 miles, south to the heart of country the North East 250 will take a circular route through Speyside, the Cairngorms, Royal Deeside, Aberdeen, the East Coast and the Moray Coast.

It will give visitors the chance to experience beautiful scenery, while also being able to explore castles, wildlife, coastal villages, stunning beaches, golf courses, mountains, forests and distilleries.

Similar to it's Highland neighbour, it's hoped the new route will bring additional trade to communities situated along the North East 250.

The idea's been developed by local businessman Guy MacPherson-Grant, who said "I am excited by the potential of the North East 250 to bring more visitors to our area and experience, what I believe, is the very best that Scotland has to offer"

Mr MacPherson-Grant said: "It's a real opportunity for the North East to go out there and market itself, but I think what I'm doing is different (from the North Coast 500) because it's a completely different experience and different topography"

"There are fewer single track roads and certainly the Cairngorms National Park are making a big thing of the snow roads section. Ultimately it's up to everyone to take care when they're out driving"

Partners and Supporters include Chivas Brothers, Ballindalloch Castle and Gardens, Turcan Connell, Walkers, Aberdeen International Airport, Speyside Gardens and the Station Hotel, Rothes.

Jo Robinson, VisitScotland Regional Director, said: “This exciting new route is a welcome asset to the North East and will, we would hope, simulate the success of other similar routes around Scotland"

“VisitScotland works closely with communities and businesses to showcase the rich assets, hidden gems and stories of every region in Scotland. Tourism is more than a holiday experience – it is integral to sustaining communities across Scotland by generating income, creating jobs and stimulating social change.”

The North East 250 team has carefully curated initial lists of places to visit, as well as provided information on some accommodation providers and local amenities. Information on these can be found here under each of the route’s sectors: Speyside, the Cairngorms, Royal Deeside, Aberdeen, the East Coast and the Moray Coast.

These attractions (and places to visit) will be added to all the time as businesses sign-up, and feedback from people who have completed the route is encouraged to ensure that the best experience is created for future visitors