Aberdeen hotel prices plummet
The average price of a hotel room in Aberdeen has dropped by more than a quarter in the past year because of the North Sea downturn.
Occupancy and takings at Aberdeen hotels have fallen to unprecedented'' levels, a report has found as the oil and gas sector continues to struggle.
Hotels in Aberdeen sold 66% of their rooms in October compared to 77% in the same month last year, marking the eleventh month of consecutive decline.
The average room rate in the city was ÂŁ74.94, a staggering'' 26% below last year's October rate of ÂŁ101.02, according to tourism and hospitality analysts LJ Research.
Revenue per available room (RevPAR), which factors in both occupancy and rate performance, was also significantly down in Aberdeen.
The figure of ÂŁ49.18 in Aberdeen represented a 37% decline compared to October 2014.
The low oil price and subsequent cuts in the offshore industry have been blamed for the decline.
The report said there was little relief in forward bookings for Aberdeen hotels.
Sean Morgan, managing director at LJ Research, said:
In Aberdeen, RevPAR tumbled unprecedentedly below ÂŁ50 which very much is an indication of the ongoing troubles in the oil and gas sector and stubbornly low crude oil prices.''