Aberdeen brewery to start selling beer through national supermarket
Fierce Beer of Dyce will start selling three drinks through the Co-op.
Last updated 28th Dec 2017
The Co-op is increasing the number of supplies from smaller breweries, including Fierce Brewery of Dyce, with the prospect of seeing them tap into sales of around five million pints.
Fierce Brewery of Dyce, Aberdeen, which won Breakthrough Brewery of the Year at this year's Scottish Beer Awards, will supply Co-op's stores with three of its ales, Easy Shift, Day Shift and Moose Mousse.
The retail giant is extending a programme of buying local beer following a pilot scheme in Yorkshire and is set to complete a UK-wide roll out in the coming weeks.
Almost 200 smaller suppliers will benefit from the move, which is in line with the Co-op's policy of backing British products.
Louise Grant, of Fierce Brewery, said:
We are delighted to be working with the Co-op. Its support for local producers fits well with our ethos of sourcing locally - such as a local chocolatier providing ingredients for our Moose Mousse chocolate stout.'