Primark's new website has finally launched
Customers can now check availability of products!
Last updated 7th Apr 2022
They are one of the only high street shops that don't have an online store, but after it was confirmed that Primark would be making changes to their current website in 2022, it's now officially in action!
Whilst customers still can't buy online, they can now browse all of the collections, as well as checking availability in stores across the country.
Speaking about the new change, Primark chief executive Paul Marchant said: "We know our customers love the experience of shopping with Primark and the surprises they pick up when they come into our stores - it's what makes Primark special.
"However, we know that they also want to browse the latest collections online and be able to check availability, which is what our new website makes possible for the first time.
"This new website and new features mark a significant step forward for our business and represent a shift in the role of digital at Primark.
"The new site also gives us a great opportunity to reach a whole new set of customers, enabling us to showcase the great range of products we offer when they're browsing online to help tempt them into our stores."
The latest change still doesn't allow shoppers to physically buy products online, meaning you'll still have to visit your local store to purchase your favourite Primark products.
Of course, Primark was forced to close its doors across the UK and Ireland during lockdown during the Coronavirus pandemic, with many people queuing for hours and hours to get back in the store when lockdown ended.
Check out who owns what brands on the high street:
Burtons and Dorothy Perkins
Online retailer Boohoo have bought both the Dorothy Perkins and Burton brands from Arcadia group. They haven't taken the actual shops though, which will permanently close.
Wallis
Fashion brand Wallis was also part of the £25.2 million deal that Boohoo made for parts of the Arcadia group, including Burton and Dorothy Perkins, which mean the Wallis shops will also leave the High Street.
Topshop & Topman
ASOS have bought this part of the failed Arcadia group, paying £292 million for brands including Topshop and Topman. The shops themselves were not part of the deal though, so it looks like they will close.
Miss Selfridge
Miss Selfridge was another one of the brands that ASOS bought alongside Topshop, Topman and HIIT and will also mean the shops will close.
Debenhams
Boohoo have also bought the Debenhams in a £55 million deal which saw the company's 242-year-old name survive but all 118 stores shut.
Oasis and Warehouse
Boohoo have been expanding for the last few years - in 2020 they bought Oasis and Warehouse's online element for £5.25 million as the shops had already closed.
Karen Millen & Coast
Boohoo also bought the brands Karen Millen and Coast in 2019 when it went into administration and stores closed.