Utilita Energy Becomes Scottish League Cup's New Presenting Partner

The Scottish Professional Football League have confirmed Utilita Energy will take over as the new "official presenting partner" of the Scottish League Cup for the remainder of the current season.

The tournament - which according to reports is due for a summer revamp - has been without a main sponsor since the Scottish Government's backing ended in 2013.

QTS did give some financial support for the competition from the semi-final stage onwards last year but the failure to secure a fresh deal has been a source of embarrassment for the SPFL.

However, after signing Ladbrokes to give financial backing to the SPFL's league set-up, chief executive Neil Doncaster has now found a new partner to support the League Cup.

Pre-pay energy Utilita's sponsorship takes effect immediately and will cover this month's quarter-finals as well as the semis and final of this season's 70th Scottish League Cup competition.

Doncaster said: "We are delighted to announce Utilita as our new presenting partner for the Scottish League Cup. As an ambitious and growing business, Utilita is a perfect fit for the competition.

"With the quarter-finals of this year's Scottish League Cup presented by Utilita less than a fortnight away, everyone at the SPFL is looking forward to working with Utilita to help maximise the profile of both the competition and of the business and in turn bring excitement to fans of the participating clubs."

Utilita Energy chief executive officer Bill Bullen said: "We are very excited and - above all - honoured to be the official presenting partner of a trophy with such a rich footballing history.

"We have some wonderful ideas to really elevate this partnership with the SPFL, who have been fantastic throughout our negotiations, and we are now looking forward to getting started."