Tourists' top tips for netting Nessie
New digital campaign promotes Highland destination
If you've so far failed to find the Loch Ness monster, perhaps you're going about it the wrong way.
A new digital marketing campaign is offering top tips for hunting Nessie.
Robin Johnson from VisitBritain told MFR News: "It's the rich history, and the great culture, and ultimately the stunning landscapes in the Highlands which is what really attracts tourists.
"The legend of Loch Ness acts as our marketing hook to attract their attention and to pull them into that story of what they can do across the destination."
The tourism agency is targeting French and German visitors to encourage the Europeans to holiday in the Highlands outside of the summer season, to lift footfall in the North economy's quieter months.