New Festival Organised By Malt Producers In Speyside
A new festival's being organised in the North.
A new festival's being organised in the North.
It's the brainchild of the team behind the Spirit of Speyside Whisky Festival which has become one of the leading events of its kind over the past 17 years.
Festival bosses could see scope to introduce a second – but distinctive – event to its annual calendar, which will allow people to celebrate Scotland’s national drink in its spiritual home without the need to plan a five-day itinerary.
The event will be held from September 9-11, 2016 at Elgin Town Hall, drawing visitors after the summer season and helping provide an economic boost for the area.
As well as tastings, cocktail making, a food court, and masterclasses will be part of the offering.
Distilleries, businesses and partners will be encouraged to develop themes to add to the visitor experience.
Festival chairman James Campbell says, “Our annual whisky festival has grown in size and stature to become one of the leading events of its kind in the world.
“We are now creating a brand new weekend event with the big difference that the distilleries will be together, under one roof, and that’s something that doesn’t normally happen on their home territory.
“We’ve chosen Elgin for the venue because it is central, with good transport links, and we’ll be encouraging businesses and other partners to get involved too. Further announcements on what people can expect from the new event, including its official title, will be made in the coming weeks and months.
“This is a great opportunity for distilleries and food and drink producers of Speyside to showcase their products and share what they do.
“While the Spirit of Speyside Whisky Festival has an international audience, and overseas visitors may be among the contingent, we expect our September event to have a particular appeal to the home market, including people from the local area.
“We look forward to developing our plans and helping keep one of Scotland’s most famous whisky producing regions well and truly on the map, inspiring more visitors to develop their interest and knowledge of our national tipple.”