Nairn man's fitness start up backed by Jamie Murray
The tennis star has invested a six-figure sum into the project
Last updated 3rd Feb 2021
A Highland man's pioneering fitness start up has received investment from a tennis star.
Doubles champion Jamie Murray has invested a six-figure sum to help develop Alexander Birks' system which can help athletes after becoming injured.
The wearable Suji device reduces pain and improves muscle strength by using blood flow restriction training principles.
The device utilises low-intensity and bodyweight exercise to produce benefits equivalent to high-intensity weight training.
The AI-powered device adapts to a user’s body and fitness level, meaning it can be used by elite athletes as well as amateur sportspeople, fitness enthusiasts and those who are starting out on their fitness journey.
SujiBFR founder Alexander has also struck a new partnership with the Lawn Tennis Association.
The 23-year-old set up the Edinburgh based company following a successful career in boxing.
He said: "I created SujiBFR to make effective and safe BFR training accessible to everyone, not only professionals but the huge number of fitness enthusiasts who could benefit from this technology.
"The device can be used by anyone to help reduce pain and improve muscular performance.”
“So far, users have reported improvements in muscle strength of up to 31% as well as reductions in joint and muscle soreness by 7 points out of 10.
"The connected app safely guides users through set-up and use while their progress is logged after each training session."
Jamie Murray believes the system could benefit athletes at every level.
He said: £Everyone is aware of the challenges of avoiding and overcoming injury, not to mention the joint and muscle pain that can be experienced during training.
"SujiBFR has taken the scientifically proven benefits of BFR and incorporated these into a device that is easy to use, safe and effective. For me, Suji Device also acts as an effective tool when I’m on the road with limited access to gym equipment."
"It’s a perfect example of how investment in new solutions can help athletes to reduce pain, optimise performance and recover after injury."