When is new game show 99 To Beat on TV?

Adam and Ryan Thomas will host the show

Author: Alex RossPublished 28th Aug 2024
Last updated 28th Aug 2024

After appearing on shows such as Emmerdale, Waterloo Road, Coronation Street, Celebrity Big Brother, I'm A Celeb and Dancing on Ice between them, brother duo Adam and Ryan Thomas are no stranger to TV, but now they are about to add presenting to their impressive CVs.

The pair have been announced as hosts of ITV/STV's brand new game show called 99 To Beat, which will air next year.

Speaking about their new appointment, Adam and Ryan Thomas said: “It’s new, it’s fresh, it’s fun and we can’t wait for people to see it! It really is the ultimate family show, and so we couldn’t be more excited to be hosting it together, as a family. It’s a dream come true for us. We can already imagine people at home playing these games with their families as it’s fun/silly/competitive & heartfelt.”

What is 99 To Beat?

99 To Beat is a brand new game show hosted by Adam and Ryan Thomas on ITV/STV.

Bosses say of the upcoming new show: '99 to Beat is the game show that anyone can win, but there’s one rule players must follow if they’re to be in with a chance of walking away with the cash prize – Don’t. Come. Last. As contestants battle it out against each other, each round will see the number of players whittled down until one person takes the top prize'.

The series will be made up of eight episodes.

When is it on TV?

It's understood 99 To Beat will launch in early 2025, alongside Britain's Got Talent, which is airing earlier in the year to fill the slot left by Ant and Dec's Saturday Night Takeaway.

How can I apply?

Applications closed on Friday 28th June 2024 at midnight.

Applications for the first series of 99 To Beat were open earlier this year, with people being urged to apply online.

The application website stated: 'We’re looking for 100 contestants from all walks of life to compete in deceptively simple challenges and be in with a chance of winning a big cash prize. Whether it’s finding a needle in a haystack, screaming as loud as you can or even putting on a frozen t-shirt, the games may be simple but the stakes are high.

'There’s ’99 To Beat’, so if you’ve got what it takes then we'd love to hear from you'.

Check out which other TV shows you can apply to be on:

Apply to be on The Apprentice

Following the series 18 final in April 2024, bosses opened up applications for the 20th series of the show, which is expected to air in 2026.


Apply to be on The Apprentice right here.


Closing date: 1st December 2024.

Apply to be on Bake Off

With the 2024 series airing every Tuesday night, bosses are on the hunt for aspiring bakers to take part in the 2025 series of The Great British Bake Off.


Apply for Bake Off right here.


Applications close on 9th December 2024.

Apply to be on The Traitors

Although applications for series three closed in March this year, BBC bosses have now renewed the hit show for a fourth series, and applications are now open! Filming is due to begin in 2025.


Apply for The Traitors right here.


Closing date: 9th February 2025

Apply to be on Race Across The World

With series five due to air in 2025, BBC bosses have now confirmed Race Across The World has been renewed for a sixth series. Applications are now open, with the show expected to air in 2026.


Apply to be on Race Across The World right here.


Closing date: 6th April 2025.

Apply to be on MAFS UK

Although the 2024 series hasn't aired yet, bosses are on the lookout for singletons to apply for the 2025 series of MAFS UK! If you are currently single and fancy marrying a stranger, this one could be for you!


Apply to be on MAFS UK right here.


Closing date: 1st February 2025.

Apply to be on Big Brother

ITV/STV bosses have confirmed Big Brother will return for a third series in 2025, with applications now open!


You can apply to be on Big Brother right here.


Closing date: Unknown

Apply to be on My Mum, Your Dad

Applications for ITV/STV dating show My Mum, Your Dad are now open! Grown-up children are being encouraged to nominate their single parents for the show, which is hosted by Davina McCall. Although there's been no official confirmation of a third series just yet, you can register your interest now.


You can apply for My Mum, Your Dad right here.


Closing date: Unknown

Apply to be on Love Island

Bosses are on the lookout for applicants for the 2025 series of Love Island.


Apply for Love Island right here.


Closing date: Unknown

Apply to be on Come Dine With Me

Come Dine With Me bosses are now on the hunt for new contestants to appear on the upcoming new series, with the winning dinner party host in with a shout of winning the £1,000 prize money!


Apply to be on Come Dine With Me right here.


Closing date: Unknown

Apply to be on Dragons' Den

BBC bosses have confirmed Dragons' Den will return for a 22nd series next year, with applications now open! If you have a business or business idea that's looking for investment, this one is for you!


Apply to be on Dragons' Den right here.


Closing date: Unknown

Apply to be on The Repair Shop

The BBC are looking for applicants for the upcoming series of hit show The Repair Shop. If you have a treasured item that's seen better days and you think the experts can help, get applying!


Apply for The Repair Shop now.


Closing date: Unknown

Apply to be on Countdown

Channel 4 are on the lookout for brain box contestants to appear on game show Countdown.


Apply to be on Countdown right here.


Closing date: Unknown

Apply to be on The Chase

Bosses are on the hunt for contestant for series 15 of The Chase, with filming due to take place later in 2023.


Apply to be on The Chase right here.


Closing date: Unknown

Apply to be on Four In A Bed

If you're a hotel or B&B owner and you're interested in taking part in hit Channel 4 show Four In A Bed, applications are now open!


Apply to be on Four In A Bed right here.


Closing date: Unknown

Apply to be on Sort Your Life Out

Although series five of Stacey Solomon's Sort Your Life Out hasn't aired yet, it looks like the show will be back for a sixth series, as bosses are urging applicants to register their interest online.


Apply to be on Sort Your Life Out here.


Closing date: Unknown

Apply to be on DIY SOS

DIY SOS is returning to BBC and Nick Knowles is on the hunt for applicants. If you want to nominate a family, or apply for yourself, you can register online now.


Apply to be on DIY SOS right here.


Closing date: 19th December 2025.

Apply to be on Love Is Blind: UK

Following a successful first series, Netflix confirmed in August that Love Is Blind: UK has been renewed for a second series which will air in 2025.


Apply to be on Love Is Blind: UK right here.


Closing date: Unknown

Apply to be on MasterChef: The Professionals

If you think you can impress Marcus Wareing, Monica Galetti and Gregg Wallace and be crowned the next MasterChef: The Professionals champion then this one is for you!

Apply to be on MasterChef: The Professionals right here.

Closing date: 18th April 2025.

Apply to be on Pointless

BBC bosses are always looking for contestants to appear on daytime quiz show Pointless. If you have a friend, colleague or family member who knows the obscurest of information then apply now!

Apply to be on Pointless right here.

Closing date: 3rd October 2025.


Apply to be on Dragons' Den

BBC bosses are on the lookout for entrepreneurs who would like to take part in a future series of Dragons' Den. You can show your interest now.

Apply for Dragons' Den right here.

Closing date: Unknown.

What channel is it on?

99 To Beat will air on ITV1 and ITVX, and STV1 and STV Player for viewers in Scotland.

Who is hosting?

Brothers Adam and Ryan Thomas have been announced to host the show.

Katie Rawcliffe, Head of Entertainment Commissioning ITV, said: “With their infectious laughs and undeniable warmth, I couldn't think of anyone more befitting than Adam and Ryan Thomas to front this exciting new series. With them at the helm, 99 to Beat is sure to be a supremely entertaining watch.”

Katy Manley, Managing Director of Initial, added: “I’m really excited about bringing this format to the UK. It’s so warm, funny and unique – we’re looking forward to finding some brilliant contestants, and to working with Adam and Ryan who will bring their fantastic chemistry and contagious energy to the show.”

Now read:

BGT winner Sydnie Christmas hits back at 'fix' claims

All of the popular TV shows looking for applicants right now

Peaky Blinders CONFIRM upcoming film starring Cillian Murphy will land on Netflix

How to listen to MFR:

For great music and incredible competitions tune into MFR on FM and DAB across the North of Scotland, online, on our app, or say ‘Play MFR’ on your Smart Speaker. We play you the biggest hits from the world’s hottest artists. You’ll find new favourites every day and hear the songs you've missed from the last few years.