LIVE NOW: Magic Live at Hamley's Christmas Toy Parade

We are on Facebook Live on Regent Street!

Published 16th Nov 2016

Hamley's is the finest toy shop in the world, and this year Magic will join them on Facebook Live to celebrate Christmas on Regent Street.

This weekend, Hamley’s are putting the festive joy back into Christmas shopping by putting on the biggest toy parade London has ever seen. You will be able to see it for 1.5 miles around!

The toy parade will include all our favourite characters, including Barbie and her pink Cadillac, Fireman Sam and his Fire truck, and The Transformers! There will also be marching bands, street theatre, dancers and toy vehicles, which will be blasting all the best music from Magic.

And to top it all off, kicking off the parade at 10.30am will be Magic’s Nick and Harriet, with special guest host Basil Brush!

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© Hamley's

Throughout the day, the Magic team will be around with lots of fun activities for the whole family. We will also be filming the parade on !

The exciting finale will take place at 16.30, so make sure you stick around for the end of the parade. Tag us in all your Hamley's pics on Twitter and Instagram @magicfm!

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© Hamley's

For more information and directions to the event, click here.