Primark and Greggs collab to create a new clothing range
A pop up boutique run in partnership with Primark is open today and tomorrow
Primark has recently unveiled their quirky fashion collaboration with Greggs.
The clothing store and bakery have opened a pop-up Soho boutique to display their limited fashion line to the public this Thursday 17 and Friday 18.
You had to book a slot to get in and it was revealed that they filled up in just four minutes after being released.
Raymond Reynolds, business development director at Greggs said last week that customers have always asked for merch.
"Fans can quite literally show their love for Greggs on their sleeves" now, he said.
Mr Reynolds added : "We’ve got some great pieces that we can’t wait to share.
Our reporter Josh Kerr was given early access to look around the boutique.
In pictures: A sneak peek into the Greggs and Primark soho boutque
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