Dating apps urge users to get booster jabs before valentine’s day
Data shows vaccinated users on dating apps receive 30% more matches
Some of the UK's favourite dating apps have come together to encourage young people to get their Covid-19 booster vaccinations ahead of Valentine's Day.
Tinder, Match, OurTime, OkCupid, Hinge, Plenty of Fish and Grindr have all backed the Get Boosted Now campaign.
Some are also offering the use of in-app "Join the Boosted" messages or the option to add vaccine badges and stickers to profiles.
The apps are encouraging booster jab take up after Hinge data shows those who show their vaccination status on dating apps receive 30% more matches than those who don't.
In a Plenty of Fish survey, more than a third (37%) said that they view vaccination as a desirable trait, over a million have added the vaccination badge on OkCupid, and its use is among the top 3 most popular on Grindr.
It comes as 40% of eligible young people aged 18 to 34 in England are yet to come forward for a Covid-19 booster jab.
Vaccines minister Maggie Throup said: "Getting your booster vaccine is the best way to protect yourself and your loved ones from Covid-19.
"It's great to see people making the most of our restored freedoms thanks to the vaccination programme, and now getting a booster may even help you find someone special to share them all with.
"Thank you to our dating app partners for pushing this vital message ahead of Valentine's Day and helping people swipe right on the booster jab."
Alexandre Lubot, chief executive of the Match Group, which owns Tinder, Match, OkCupid, Hinge and Plenty of Fish, said vaccines are "the best way we can protect ourselves and others".
"We are proud to once again be working with the UK Government in support of Covid-19 booster vaccinations to help singles in the UK date more safely and with more confidence in the coming months," he said.